Privacy Policy

Last Updated: October 29, 2026

Watts Realty Co., Inc. (“Watts Realty,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect, how we use and protect it, and the choices you have. It applies when you visit WattsRealty.com, apply for a rental, use our resident or owner portals, make online payments, or communicate with us by phone, email, or text message.

Information We Collect

· Information you give us. This includes your name, email address, phone number, mailing address, and the details you provide when you ask about a property, schedule a showing, submit a maintenance request, request management services, or contact our office.

· Rental application information. When you apply to rent, we collect the information needed to evaluate your application. That may include your date of birth, Social Security number or other identification, employment and income information, rental history, references, and authorization to obtain consumer reports.

· Payment information. When you pay rent, deposits, or fees online, you provide bank account or card details. These are entered directly into our property management platform’s secure payment system (see “Online Payments” below).

· Information collected automatically. When you visit our website, we and our service providers may collect basic technical data. This includes your IP address, browser and device type, pages visited, and referring site. We collect it through cookies and similar tools for security, site performance, and analytics.

How We Use Your Information

We use your information to:

· show and lease rental homes, and process and screen rental applications

· prepare leases and manage tenancies and owner accounts

· process rent and other payments, and send receipts and balance notices

· coordinate maintenance, inspections, and vendor visits

· respond to your questions and requests

· send service-related messages by email, phone, or text

· maintain the security and operation of our website and systems

· meet our legal, accounting, and regulatory obligations

Text Messaging (SMS)

Watts Realty uses AppFolio, our property management software provider, to send and receive text messages.

Consent. By providing your mobile number and opting in, you agree to receive text messages from Watts Realty Co., Inc. You might opt in through a rental inquiry, an application, a lease, your resident or owner portal, or by texting us first. Messages may include:

· showing and appointment confirmations and reminders

· application status updates

· rent and payment reminders, receipts, and balance notices

· maintenance request updates and vendor scheduling

· property notices, such as utility interruptions or emergencies

· replies to questions you send us

Consent to receive texts is not a condition of renting, applying, or making a payment.

Message details. How often you hear from us depends on your account activity and the requests you make. Message and data rates may apply. Wireless carriers are not liable for delayed or undelivered messages.

Opting out and getting help. Reply STOP at any time to stop receiving texts. You will receive one confirmation message, and then no more texts unless you opt back in. Reply HELP, or call us at (205) 251-1267, for assistance. Opting out of texts does not affect important notices we are required to deliver in other ways, such as by mail or email.

No sharing of mobile information. We do not sell, rent, or share your personal information with third parties or affiliates for their marketing or promotional purposes. We may share information only with:

· Service providers who assist in operating our business (i.e. Appfolio and Showdigs)

· Vendors necessary to deliver requested services (i.e. carpenters, electricians, and plumbers)

· Legal or regulatory authorities when required by law

Text messaging originator opt-in data and consent will not be shared with any third parties. Your mobile information may be shared only with service providers that help us deliver our messages, such as AppFolio and its messaging partners, and only for that purpose.

Online Payments

Residents and owners can make and receive payments online through the AppFolio portal. Payments may be made by electronic bank transfer (ACH), debit card, or credit card, as available.

· Payments are processed by AppFolio and its payment processing partners using encryption and industry-standard security.

· Watts Realty does not store your full bank account or card numbers on our own systems.

· Some payment methods may carry a convenience fee, which is shown to you before you confirm a payment.

· If you enroll in automatic payments, you authorize recurring charges according to the schedule you choose. You may change or cancel autopay through the portal or by contacting our office, subject to the processing deadlines shown in the portal.

· Payment information entered in the portal is also subject to AppFolio’s own privacy policy and terms.

How We Share Information

We do not sell your personal information. We share it only as needed to run our business and serve you, including with:

· AppFolio, which hosts our property management, resident and owner portals, texting, and payment systems

· Showdigs Showing Services, which hosts our listings platform for scheduling and touring vacant rental properties.

· Payment processors and banks that complete your transactions

· Tenant screening and consumer reporting agencies, when you apply to rent

· Property owners we manage for, as needed to manage their property and your tenancy

· Maintenance vendors and contractors, with only the contact and access details needed to complete work

· Professional advisors, such as our accountants, attorneys, and insurers

· Government agencies, courts, or law enforcement, when the law requires it or to protect our rights and property

We require service providers to protect your information and use it only for the services they perform for us.

Screening and Consumer Reports

If we obtain a consumer report when you apply, we follow the federal Fair Credit Reporting Act. If we take adverse action based on a report, we will tell you, name the reporting agency, and explain your right to get a free copy and dispute its accuracy.

How We Protect Information

We use reasonable administrative, technical, and physical safeguards to protect personal information. These include secure portals, limited staff access, and encrypted payment processing. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your portal login private, and tell us right away if you suspect unauthorized access.

How Long We Keep Information

We keep personal information as long as we need it for the purposes described here, including the length of a tenancy or management relationship. We also keep it as long as required for legal, tax, and recordkeeping obligations, or to resolve disputes. After that, we securely delete or destroy it.

Your Choices

You may:

· ask to review or correct the personal information we hold about you

· update your contact information and communication preferences in your portal

· opt out of text messages by replying STOP

· unsubscribe from non-essential emails using the link in the message

· set your browser to refuse or delete cookies, though some site features may not work properly

To make a request, contact us using the information below. We may need to verify your identity first.

Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13 through our website.

Links to Other Sites

Our website links to sites we don’t control, including the AppFolio portal, listing websites, and utility providers. Their privacy practices are governed by their own policies.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version here and update the date at the top.

Contact Us

Watts Realty Co., Inc.
1527 3^rd Ave So, Suite 102
Birmingham, AL 35233
Phone: (205) 251-1267
Email: contact@wattsrealty.com